Google Ads for Contractors
When done correctly, PPC (pay-per-click) campaigns can help your website rank higher on Google search engines. They are effective digital marketing techniques that can drive a great number of customers to your epoxy flooring or concrete polishing website. Since we are experts in the epoxy coatings and concrete industry, we know the keywords that have the most volume and will generate you the best leads (depending on your budget, of course). We have a dedicated marketing team who will execute and manage all elements of your PPC marketing campaigns in order to get you a consistent and successful ROI.
What is Google PPC?
When you look something up on Google, the first suggestions you see are usually paid ads. PPC campaigns are used by many brands in order to attract more potential customers. Since Google receives hundreds of millions of searches per hour, a paid PPC campaign can grab the attention of your potential customers first. There are many things that go into a successful PPC campaign, with different goals in mind. There is no one size fits all approach to generate successful google ads, and our team’s main goal is to see a strong ROI from running campaigns.
Our Process
We will analyze your website, and in most cases, make you a custom landing page that is linked to your website and designed to capture information from your prospects, or better yet, to prompt them to call you directly. The landing page is typically focused around a specific service or action we want the customer to take. Our goal with Google Ads is to target customers who are in the “take action” stage of their buyer’s journey, which means that they have decided that they need a specific service, are searching for a company to provide those services and are ready to act in order to get the service they require done. If you’re ready to get started with a high converting Google Ads campaign, contact our marketing team at Epoxy Network today and we’ll be happy to provide you with a free consultation.